GroupMe Founders Talk Updates, Strategy & the Competition

by Avinash Saxena
Group-texting app GroupMe is undoubtedly one of the most buzzed-about apps here at SXSW Interactive. Which is why Mashable took a couple of minutes to sit down with co-founders Steve Martocci and Jared Hecht to talk about the growth of the app, as well as the competition.
Prior to SXSW, GroupMe hit us with a slew of updates, adding location- and photo-sharing in version 2.0 (as well as push notifications), and groups and data connection evaluation (among other features) in GroupMe 2.1.
GroupMe launched in October 2010 as a way to easily create an instant SMS chatroom on one’s phone. The app’s appeal was in its simplicity — one could use the app to start a private chat with groups of friends, even those sans smartphones.
The startup soon scored $10.6 million in Series B funding in a round led by Khosla Ventures (with participation from additional new investors, including General Catalyst Partners and First Round Capital, and previous investors Lerer Ventures, Betaworks and SV Angel) in January.
Obviously, this isn’t the only app of its kind — there’s also Fast Society, a party-centric service that recently updated with a slew of features and an Android app. And Beluga — which was recently acquired by Facebook. And let’s not forget instant-messaging app Kik, which announced last week that it will add group-messaging and photo-sharing features to its iPhone and Android apps.

One Comment to “GroupMe Founders Talk Updates, Strategy & the Competition”

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