Salesforce Acquires Radian6 For $326 Million

by Avinash Saxena
Enterprise cloud computing company Salesforce has acquired social media monitoring platform Radian6 for approximately $276 million in cash and $50 million in stock, the companies have announced.
“With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring,” chairman and CEO of Salesforce Marc Benioff said in the company’s announcement.
This is the third large acquisition in recent months by Salesforce, which has acquired Ruby cloud platform Heroku for $212 million in December. That same month, Salesforce also acquired contact management startup Etacts for an undisclosed amount, and in January, the company scooped up web conferencing service Dimdim for $31 million.
Social media management and monitoring space has been the center of several large investments and acquisitions lately. In February, Vitrue secured $17 million in funding, while Buddy Media raised $23 million last October.
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